Web analytics services
Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (« Google »). Google (Universal) Analytics uses « cookies », which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension « _anonymizeIp() », which ensures anonymization of the IP address by shortening it and excludes the possibility of direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a server of Google LLC. in the USA and shortened there.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide us with further services related to the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google (Universal) Analytics is not combined with other Google data.
Via a special function called « Demographics », Google Analytics also enables the compilation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-related advertising and with the use of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target-group-optimized marketing measures. However, data sets collected via « Demographics » cannot be assigned to a specific person. Details on the processing operations initiated and on Google’s handling of data collected from websites can be found here:
https://policies.google.com/technologies/partner-sites?hl=en
All the processing described above, in particular the setting of Google Analytics cookies for reading information on the terminal device used, is only carried out if you have given us your express consent in accordance with Art. 6 Para. 1 letter a GDPR. Without this consent, the use of Google Analytics during your visit to our website will not take place.
You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal of consent, please deactivate this service in the « Cookie-Consent-Tool » provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Verbiete Google Analytics, mich zu verfolgenFurther information about Google (Universal) Analytics can be found here:
https://policies.google.com/privacy?hl=en&gl=en
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google generate cross-device reports (so-called « cross device tracking »). If you have activated « personalized ads » in your settings in your Google Account and you have linked your Internet-capable devices to your Google Account, Google can analyze user behavior across devices and create database models based on this, provided that you have given the appropriate consent for the use of Google Analytics in accordance with Art. 6 para. 1 letter a GDPR (see above). The registrations and device types of all visitors to the site who were logged into a Google account and have performed a conversion are taken into account. The data shows, among other things, on which device you clicked on a display for the first time and on which device the corresponding conversion took place. We do not receive any personal data from Google, but only statistics based on Google Signals. You have the option of deactivating the « personalized ads » function in the settings of your Google account and thus turn off the cross-device analysis. To do so, follow the instructions on this page:
https://support.google.com/ads/answer/2662922?hl=en
Further information about Google Signals can be found here:
https://support.google.com/analytics/answer/7532985?hl=en
Data Protection Declaration Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (« Google »), which can be used to analyze the use of websites.
When using Google Analytics 4, so-called « cookies » are used as standard. Cookies are text files that are stored on your terminal device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your terminal device, shortened by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in the transmission of information to the servers of Google LLC, a company based in the USA, where the information is further processed.
When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is always collected and processed by default and automatically only in an anonymized manner, so that a direct personal reference of the collected information is excluded. This automatic anonymization is carried out by shortening the IP address transmitted by your terminal device by Google within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA) by the last digits.
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports (reports) on your website activities or your usage behavior and to provide us with other services related to your website usage and internet usage.
In this context, the IP address transmitted and shortened by your terminal device within the scope of Google Analytics 4 will not be merged with other data from Google. The data collected in the context of the use of Google Analytics 4 will be retained for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the involvement of third-party information via a special function, the so-called « demographic characteristics ». This makes it possible to determine and distinguish user groups of the website for the purpose of targeting marketing measures.
However, data collected via the « demographic characteristics » cannot be assigned to a specific person and thus not to you personally. This data collected via the « demographic characteristics » function is retained for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the terminal device used by you for the use of the website, will only take place if you have given us your express consent for this in accordance with Art. 6 (1) lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent once given at any time with effect for the future. To exercise your revocation, please deactivate this service via the « Cookie Consent Tool » provided on the website.
In connection with this website, the « UserIDs » function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google create cross-device reports (so-called « cross-device tracking »). This means that your usage behavior can also be analyzed across devices if you have given your corresponding consent to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a GDPR, if you have set up a personal account by registering on this website and are logged into your personal account on different end devices with your relevant login data. The data collected in this way shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (so-called « cross-device tracking »). If you have activated « personalized ads » in your Google account settings and linked your Internet-enabled end devices to your Google account, Google can analyze usage behavior across devices and create database models based on this if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 (1) a GDPR. The logins and device types of all website users who were logged into a Google account and executed a conversion are taken into account.
The data shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place. We do not receive any personal data from Google in this regard, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the « personalized ads » function in the settings of your Google account and thus turning off the cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page:
https://support.google.com/ads/answer/2662922?hl=en
You can find more information about Google Signals at the following link:
https://support.google.com/analytics/answer/7532985?hl=en
We have concluded a so-called data processing agreement with Google for our use of Google Analytics 4, by which Google is obliged to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, even in the event of any transfer of data from the EU or EEA to the USA and possible further processing there, Google refers to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link:
https://policies.google.com/privacy?hl=en
Details on the processing triggered by Google Analytics 4 and Google’s handling of data from websites can be found here:
https://policies.google.com/technologies/partner-sites
Privacy policy for the use of Google Adsense
This website uses Google AdSense, a service for integrating advertisements of Google Inc. (« Google »). Google AdSense uses « cookies », which are text files placed on your computer, to help the website analyse how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be analysed.
The information generated by cookies and web beacons about the use of this website (including your IP address) and delivery of advertising formats will be transmitted to and stored by Google on servers in the United States. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Mautic
We use the marketing tool Mautic. The provider is Acquia Inc, 53 State St, Boston, Massachusetts 02109, USA (hereinafter Mautic).
Mautic is a tool for optimizing and automating our marketing activities. With Mautic, we can, among other things, build landing pages and forms, plan, execute and evaluate marketing campaigns, and manage our customer data.
Furthermore, we can analyze the user behavior of our website visitors. Based on this information, further marketing actions can be triggered. For example, we can record which customer has made a download from us and is therefore eligible for certain further marketing measures.
Mautic uses technologies that enable the recognition of the user across pages for the analysis of user behavior (e.g. cookies or device fingerprinting). Website visitors receive an individual ID with which they can be recognized when they visit the website again. Furthermore, Mautic records the IP address, the user’s language, URLs visited and the time of access.
Insofar as consent has been obtained, the aforementioned service is used exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and §25 TTDSG. The consent can be revoked at any time.
If no consent has been obtained, the use of this service is based on Art. 6 (1) lit. f DSGVO; the website operator has a legitimate interest in optimizing its marketing campaigns.
IP anonymization
We use Mautic with anonymized IP. Your IP address is shortened within the Mautic application so that it can no longer be directly assigned to you.